The Party Palace
An eCommerce design solution concept
As a part of my UX Design education with General Assembly, designers were presented with the challenge to create an eCommerce website solution for a speculative business. I chose to focus on creating a website for a party supply store with the added layer of applying this challenge to the global COVID-19 pandemic demands.This project was a 2-week design sprint, and in that time I was able to conduct user research, business analysis, research synthesis, card sorting, site mapping, greyscale wireframing and present a mid-fidelity prototype.
The Party Palace is an upbeat, local party supply store in the Chicagoland area. It is owned by a husband and wife team that started in 1995, and they’ve been a staple in the city for all your party & costume needs.
With the Covid-19 pandemic, they are looking to build a stronger online presence to keep their community safe & entertained at home.
With this project being about a speculative business, there was the initial challenge of essentially building a business identity from scratch.Beyond that, there was the added challenge of figuring out designs that would allow for safe customer pick up or delivery options upon check-out.
For this project to be successful, I wanted to create a MVP for successful user testing.The user testing insights showcased that:
"I prefer to have things shipped to my house, but ethically don't want to support giant corporations that don't have their worker's best interests in mind."
"I've been friend's with the owners for a long time, and I try to support their business however I can."
"I get frustrated when I can't find what I need in a store, so being able to shop online with easy search capabilities is a huge plus."
The Party Palace's main opportunity is to provide their customers with easy product search capabilities with the added safety and convenience of item pickup or shipping.This is especially important during Covid-19 so they can keep their customers satisfied and entertained while they shelter in place.
Clear information architecture will be key for an easeful product search experience.
While customers want to be able to support their favorite local businesses, they will still compare prices with competitors.The Party Palace has the opportunity to provide something that big businesses cannot - community connection & support.
I combined all of the design elements into one clickable prototype - you can test it below!
Website Designed by Grace DeSant © 2021