Viet Nom Nom's main business priorities were to address the financial impact & safety concerns of COVID-19, continue to support their community with partnerships and mentorships, and to share their rich and unique story.
After conducting our user research and interviewing the business owner Alan Moy, we discovered a gaping hole in Viet Nom Nom's website and branding: their identity wasn't accurately reflected on their website.
We focused on solving this problem by redesigning the "Home" page, creating an "About" page, and creating a "COVID-19 Response" page.
For this project to be considered a success, we wanted to deliver a solution that would make the business owner's efforts feel seen and heard.
We measured this criteria by conducting 5 user tests on our prototype. Each user gave positive feedback and expressed interest in patronage to Viet Nom Nom after learning more about their story.
The team conduced several user interviews, and from them we were able to synthesize that feedback to garner an understanding of user desires through these statements and create user personas:
"I use brands and companies that are transparent with who & how they do business
"I prefer to support local businesses that I feel connected to instead of a large chain."
"I take all the precautions to avoid getting sick, and I need businesses to do the same.
"I need to do a lot of research about the food I eat before buying it."
After identifying the main challenge, our solution was to design for three different sections of the website. I started with rough sketches of potential wireframes, developed them into greyscale wireframes, and then created a hi-fidelity prototype.
Updates & changes made to this page's redesign include omitting the section of text that appears first on the homepage, and replaced it with a carousel.
Below that includes a collage of images that link to different pages.
I included a section dedicated to Veit Nom Nom's story.
Lastly, I envisioned a social media content section that syncs with Alan's most up to date posts to really show off their community connection and digital marketing savvy.
The "About Page" was a very important page to consider to help tell the Viet Nom Nom story in a clear and compelling way.
Using a flowing checkered grid of images and copy, I lay out sections for "Our Story," "Our Founder," and "Our Menu. As you scroll down, there are sections featuring community outreach and business partnerships.
Test out the Prototype yourself!
Click the image below!
Overall, our stakeholder Alan Moy was thoroughly impressed and thrilled with our design solutions. We were able to help him feel seen and heard by delivering a product that showcased his story as a business owner, and address his some of his biggest concerns within the short 3-week timeframe we had to collaborate on this project.
With more time, I would create some new iterations from the insights we gathered from testing, and to include some other goals that the business owner had for location expansion and adding a potential eCommerce store for a grocery bodega.
Changes I would make for a future hi-fidelity product would be: